Our Missions

１ Create the Best

Riders win or lose in a track race by one hundredth of a second. The bicycles used by the world's athletes are developed by leading designers and engineers and assembled by professional mechanics. Our mission is to create the best tools to support your job in maintaining the machine to ensure full performance and safety for the riders. You are a mechanic if you have even one tool, whether you are a student, a bicycle enthusiast, or a garage mechanic. We will continue to make products that mechanics around the world can use with confidence.

２ Provide an Environment

We are now in an age where the world is connected by the Internet, allowing us to communicate on a daily basis no matter where we are on the planet. That is why we believe that our job is not limited to manufacturing, but that it is also our responsibility to disseminate information to the world and establish a service system that can deliver it to those who need it. We are a manufacturer that makes products, and we will evolve into a manufacturer that can provide services that allow customers around the world to purchase products with peace of mind.

３ Build a Bond

In this society overflowing with goods, we believe that our goal as a Japanese manufacturer with limited natural resources lies in craftsmanship that creates excellent quality tools and makes customers feel pleased to find and own them. It can be achieved through our traditional technology, efforts in quality, qualia and service, and as well as innovation realized together with our customers. We will contribute to the track cycling scene by co-creating superior products with stronger bonds with our customers.

Hot Forging

Hot forging, in which heated metal is hammered into an desired shape. During the forging process, the coarse-grained metal structure is broken down and replaced by finer, more uniform grains, resulting in a strong tool with adequate flexibility.

This forming method was originally brought to this region in 1625 to produce Japanese nails, and over the past 400 years, the technique has been developed into the current manufacturing process that features an air-stamp hammer. A metal material is heated to 1,200 °C, then forged between dies. The force and rhythm of hammering is a craftsmanship that can only be achieved through experience, and it is only possible by forging today with an air-stamp hammer. Hot forging is in the very core of our tool manufacturing.

Our location, Tsubamesanjo

Tsubamesanjo is the name of the region that combines the two industrial cities of Tsubame and Sanjo, located in the middle of Niigata Prefecture. Tsubame City has prospered in the production of Western tableware, while Sanjo City in hardware. The local industry is accordingly composed of a wide range of businesses, including material suppliers, metal fabricators, plating surface companies, polishers, blade manufacturers, packaging suppliers, and wholesalers, in which more than 90% are small and medium-sized companies. No other region is so blessed for manufacturing, even if the population of the two cities is less than 200,000 in total.

Manufacturing in this area began in 1625, when farmers struggling with frequent flooding were encouraged to produce Japanese nails. The skills inherited from craftspeople visited from Edo (old Tokyo) were passed on to the next generation, and over a period of 400 years, eventually created the current industrial area known as Tsubame-Sanjo. Runwell is located here, a city with a 400-year history of manufacturing surrounded by the natural beauty of Japaese four seasons.

Commitment to Quality

RUNWELL (manufacturer: Aiba Sangyo Co., Ltd.) has defined quality and qualia as one of its design themes. Since 1984, our company has designed and developed tools based on JIS standards. In 2008, we implemented the ISO 9001 quality management system, striving to further improve product quality. "We want to put better products into the hands of all users." With this in mind, we regularly review our manufacturing processes, inspections, and quality management, striving to create products that can be used with confidence.